MODO / ARTIST KITS
Designing an artist kit and applying the brand identity to a wide variety of products in order to
learn how to make a cohesive packaging system. By using recycled beige paper for most of
it’s product packages, I decided to create a robust & colourful design that would contrast the
beige in a striking way. Using the 3 cycles of metamorphosis, I created the caterpillar line
for beginners, the cocoon line for intermediates and the butterfly line for professional artists.
One of the most exciting parts of this project was using some of the fine-art mediums to draw
the designs for the packaging. Delving back into water colours, crayons and oil paints,
inspired me into creating a brand that was just as colourful and excitingto me, as it used to
be when I walked into an art store when I was seven years old.
Packaging & Logo Design
Packaging Design 2
Vibrant // Illustrative // Eclectic