PIASI WATER DESIGN
To create a water-can packaging design, around a company that recycles sewage water from the vast swamp-lands in the south of Pakistan. Making recycled sewage water look
appetising and drinkable is not an easy task. This project was challenging in the sense that one had to really think about the key characteristics that represented the brand.
My concept was derived from the Urdu word “Piasi” meaning thirst. Piasi’s initiative was to try and reduce thirst and water wastage in the Country by making a system of an infinite
supply of drinkable recycled sewage water. I played around with the idea of a repetitive infinity pattern with gradient overlays to bring this concept out in my designs. The colors instead
of being just blue, had a tint of aqua in them to try and represent the origins of this water. The 4 pack design would be easy to package and transport within the Country, and the profits would go directly to the people living in these swampy areas and working in the water plants.
Packaging & Logo Design
Packaging Design 2
Infinity // patterns // Cool